About

“You can’t escape your brand. Either you make the brand experience, or it will get made without you!”

Brand communication is not about being loud & repetitive. It’s about being striking, engaging & utterly convincing.

Cross the Line is a company bringing 30 years experience in brands, engagement and marketing ideas to the table.   What do we do? We interrupt people from their daily routines to create opportunities for brands to engage with their audience.

We believe that collaboration is key to successful brand marketing, and it is how truly great ideas are conceived.

Cross The Line strives to become an extension of your team, working with you, not merely for you.

Craig Crosthwaite is owner and managing director of Cross the Line. He loves brands almost as much as he loves surfing and skiing!

Over a 30 year career Craig has been involved in creating and executing Award Winning brand and marketing programs at consumer, trade and sales force levels for a wide range of clients across a vast scope of industries.

He has a wealth of experience across all sectors which includes creating, implementing and managing brand projects, large and small for clients such as Australia Post, Mobil, 7Eleven, CUB, Simplot Australia, Cussons, Heinz, Wattie’s New Zealand, Goodman Fielder New Zealand, St Leonard’s College, ANZ Bank, Australian National Credit Union, Schweppes, Telstra, Lion, Twinnings, Bonland Dairies, Patties and National Foods.