Business Objective
Develop a Website that projected the quality of the venue and helped drive the various business sectors. Deliver a social media strategy that could eventually be managed in house.
Creative
The old website was cold, clunky, hard to navigate.
The images on the site are low quality and focused on the architecture. The new imagery needed to support the brand proposition – Take time out at your local with friends. We needed images showing people having a good time, enjoying themselves, to give the site a warm welcoming, human touch.
Results
The results speak for themselves. The owners, management and public have had nothing but great reviews of the look and useability of the new site. Combined with a social media strategy to deliver structured communications and is being managed in house, sales in all sectors have seen strong growth.
“Craig you’re a legend! The website looks great!” Bill Perry Owner Huon Hill Hotel Wodonga
